Recognizing employees can be a challenge in any organizational environment, but a special challenge in high-tech environments. In general, high-tech organizations are made up of intelligent, highly educated individuals who enjoy and are often more comfortable with the technical challenges of their jobs than with the interpersonal relationships in the workplace.
The challenge starts with the difficulty many technical experts have in becoming managers. Nearly everyone is promoted based on technical expertise. Unfortunately, many such technical professionals never make the shift from being a doer to being a manager of doers.