A lot of otherwise exceptional recognition opportunities come undone at the point of delivery. Organizations devote time, money, and effort to recognizing employee achievement, yet when it comes to presenting the award, the potential to add meaning and impact goes unfulfilled.
For example, a top engineer receives an achievement award for technical excellence, which is presented to him by the CEO at a quarterly managers' luncheon. The CEO knows little or nothing about the person and, as the reward is presented, has to read the recipient's name from the plaque as he meets him for the first time. Is this recognition? Yes. Is it meaningful recognition? Probably not.
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